Empire Cycles was created by Dave Long and Jarrad Lawrence. Together they pooled their knowledge of over 30 years of experience in the bicycle industry to design a store that would stock only the best and highest quality bikes and products. It was 2017 when Empire Cycles was born.
Empire is highly regarded within Australia's bicycle scene. The staff at Empire Cycles pride themselves on the experience a customer receives from start to finish in-store. Not only do the staff ride the same trails and roads you do they will only stock and sell the products they ride with and recommend to customers.